EVERYTHING You Know About Marketing Your Small Business Is WRONG!
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Customer service is a pretty hot topic and can make or break your business. Consumers have little patience for lousy customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier.
If you provide them with a simple, efficient, pleasant experience they will revisit your business over and over. More importantly, they will tell everyone they know!
There are three secrets to good customer service, the first one we’re going to conquer is knowing exactly what YOU want.
You are the captain of the ship and the visionary for the future of your business, so you need to have a clearly defined plan for your business and that includes customer service. There are three main goals you need to consider:
With these thoughts in mind you also need to take these other things into consideration when deciding on the programs and standards you’ll put into place.
Now, that you know what you want you can starting thinking about how to meet those wants and create a positive customer service experience. Often what your customer “wants” is not necessarily what they “need”. Good customer service practices does include listening to your customer and then guiding them to their best solution.
If you’re having a difficult time deciding on what you want, the tools and resources in my GUIDED TOUR can help you define the best practices and technology your company needs to deliver great customer service!